This week is film festival in Wailea! Many of us will gather under the starts of the celestial cinema and sit back under the full moon to watch some of the worlds best stories captured by camera. For centuries film has allowed us to see the unseen, to view from new angles, to learn above & beyond our everyday life. Thanks to the craft masters of cinema that are behind and in front of the camera lens, film has continued to evolve to exceed our minds expectations. Today, we have amazing documentations such as Chefs Table on Netflix or SOMM: Into the Bottle also on Netflix. In celebration of Film Festival being upon us, what are some of your favorite food, drink, hospitality, service, or TEDx videos that inspire your inner craftsman? Add your recommendations & where to find them (Netflix, Hulu, Youtube, Amazon,ect.) and receive $10 Monkeybucks for your submission!
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Our restaurants are driven by a deep dedication to the art of craft. Beyond just describing how things are made, “crafted” can also refer to a desire to do something well, through a very personal kind of work. The craftsman is proud of their work, and cherishes their creation. This kind of pride can be infectious and as a company we want to imbue our employees, communities, and customers with this spirit. Even people who never meet the craftsman or have never handcrafted anything themselves can recognize the depth, skill, and effort embodied in well-crafted objects, whether that means surfboards, canoes, motorcycles, beer, or food.
Under this context, our mission and vision statements emerge organically: Mission statement: Master the craft of food, drink, and merrymaking with Aloha. Vision statement: Be recognized as the leading handcrafted restaurant company in America. Values: • We live and breathe our brand constitution: Our brand is at the core of everything that we do. It guides every decision that we make: what kind of food to feature on our menu, who we hire to be a part of our team, how we manage our facilities, and even how we perform our accounting. •High quality, socially conscious ingredients:Our ingredients aren’t just part of a recipe. They are chosen in such a way as to reduce our impact on the environment, support our local communities, and positively impact all that we touch. • Sustainable profitability:Success is not defined by short term profits. We see the big picture and are here for the long term. • Leave the world a better place: We have a deep love for the natural beauty of our Earth and are committed to taking every step possible to reduce the company’s impact on the environment. We are also committed to promoting the success and health of our communities. • Continuously practice and improve our craft: Mastering the craft of food, drink, and merrymaking is a continuous process that comes through practice. We look to routine and ordinary things in our work every day to find opportunities for improvement. There is always room to become a better craftsman. • Celebrate the craft of merrymaking every day: We have fun every day with every person that we interact with. We laugh at ourselves. We make the ordinary merry. • Exceed expectations:We take pride in being craftspeople of service. Going above and beyond is a special part of every day. How do you remember our brand values? "WHo SLiCCE" is a fun acronym used to remember the brand values. Share your creative acronym below to help your team members master their brand values and earn $5 Monkey bucks for your post in the comment below ! (Please be sure to add your name to post) |
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